#40: “Blink” by Malcolm Gladwell
I read this book in three days. My friend Jenn loaned it to me when she saw “How We Decide” on my desk with the caveat, “That book is good. This one’s better.” I hate when people do that.
She was right.
While I would love for someone to write a book about how we make large decisions (if a good one exists, please tell me about it), both Lehrer and Gladwell chose to focus on split-second decisions. Why I never choose chocolate ice cream, why I prefer Coke to Pepsi, why I go into work even if I’m not feeling well that day. The difference between the two books was that Gladwell’s account was more comprehensible; it was also more detailed, more credible.
I love a good headily accessible read.
